Customer.io Startup Program

Get up to 12 months of access to Customer.io's powerful customer engagement platform, designed to scale startup marketing efforts with essential automation and communication tools.

Up to 12 months free access for startups

Active

// overview

About this credit.

Customer.io's Startup Program helps early-stage startups with subsidized access to a sophisticated customer engagement platform. The program offers two custom plans, Startup Basic and Startup +Plus, providing options for free access or subsidized pricing at $100/month. Eligible startups must have raised less than $10M, use organically acquired contacts, and be new to Customer.io's paid services. Key features include multi-channel messaging (email, SMS, push notifications), behavioral tracking, segmentation, A/B testing, API access, and integrations. Additionally, startups benefit from a strong partner network offering extended credits, cross-platform discounts, and priority reviews, with partners like Y Combinator, Techstars, Mercury Banking, and AWS Activate. After the 12-month period, startups transition to paid plans.

// at a glance

The essentials.

Provider

Customer.io

Best deal

Up to 12 months free access for startups

Type

Credits

Value

$1,800-$12,000 USD

Status

Active

// what you get

Tiers & benefits.

Startup Basic

$1,800

Free access for up to 12 months with essential features including 30k profiles and community forum support. · 12 months

Benefits

  • Free for 12 months
  • Supports up to 12,000 users
  • Includes Essentials features
  • 30k profiles included
  • Community forum support

Eligibility

  • Less than $10M total funding
  • Organically acquired contact lists
  • No previous paid Customer.io usage

How to apply

1
Apply

Submit your application through Customer.io's startup program portal.

Apply Now

Startup +Plus

$12,000

Enhanced plan with advanced support, including technical onboarding and premium features for scaling startups. · 12 months

Benefits

  • Priority technical support
  • Onboarding call with experts
  • Higher user limit up to 100,000
  • Lower overage fees
  • Access to advanced features

Eligibility

  • Less than $10M total funding
  • Organically acquired contact lists
  • No previous paid Customer.io usage
  • Membership in an approved partner organization

How to apply

1
Apply

Submit your application and provide partner affiliation details via Customer.io's startup program portal.

Apply Now
// good to know

Community notes.

Partner Ecosystem Strength

Startups benefit from a strong partner network including Y Combinator, Techstars, AWS Activate, and more, offering additional credits and discounts.

Scalable & Compliant Platform

Designed to handle high volumes of messaging and ensure compliance with regulations, Customer.io supports growth-stage companies with integrated CDP and strong automation.

// questions

Frequently asked.

HOW MUCH TIME AM I ELIGIBLE FOR IN THE STARTUP PROGRAM?

Based on your application eligibility, you may qualify for up to 12 months in the Startup Program. Please note that the duration granted is subject to review and approval.

DO I NEED A CREDIT CARD TO SIGN UP?

Information not provided. Please contact Customer.io for details.

CAN I CHANGE PLANS AFTER I START?

Information not provided. Please contact Customer.io for details.

I'M NOT SURE IF I QUALIFY FOR THE STARTUP PROGRAM, WHAT SHOULD I DO?

Information not provided. Please contact Customer.io for details.

I DIDN'T GET ACCEPTED INTO THE STARTUP PROGRAM. NOW WHAT?

Information not provided. Please contact Customer.io for details.

HOW OFTEN ARE APPLICATIONS REVIEWED?

Information not provided. Please contact Customer.io for details.

WHAT TYPE OF SUPPORT DO I HAVE ACCESS TO?

Information not provided. Please contact Customer.io for details.

WHAT ARE OVERAGES? HOW AND WHEN WILL I BE CHARGED FOR THEM?

Information not provided. Please contact Customer.io for details.

I'M LOOKING FOR A HIGHER LEVEL OF SUPPORT, WHAT SHOULD I DO?

Information not provided. Please contact Customer.io for details.

WE ARE A BOOTSTRAPPED COMPANY, CAN WE APPLY TO THE STARTUP PROGRAM?

Information not provided. Please contact Customer.io for details.

CAN I CONTINUE WITH THE STARTUP PLAN AFTER MY ENROLLMENT ENDS AND RECEIVE ADDITIONAL TIME WITH THE DISCOUNTED PRICING?

Information not provided. Please contact Customer.io for details.

WHAT HAPPENS IF I FALSELY MISREPRESENT MY COMPANY AS A STARTUP?

Information not provided. Please contact Customer.io for details.

DO YOU EVER CHANGE YOUR PRICES?

Information not provided. Please contact Customer.io for details.

WHO CAN I CONTACT IF I HAVE ADDITIONAL QUESTIONS?

Information not provided. Please contact Customer.io for details.

Claim Customer.io credits.

Get up to 12 months of access to Customer.io's powerful customer engagement platform, designed to scale startup marketing efforts with essential automation and communication tools.